07/12/2013 21:10
Search engine optimization is a technique of boosting the visibility of a website through natural and organic searches. Users come to Google, Yahoo and Bing to inquire and access information they need for their everyday activities and even decisions to make. As businesses are now competing online, the challenge lies with how you can be in the forefront of the competition when one user searches for a certain product or service.
SEO is also a process of meeting the demand of a user by providing the best result for a certain query. A query can be a word, a phrase or a sentence that will match the information given in your website. Thus, choosing the right keyword is critical especially when you are new to search engine optimization.
As an
online marketing expert, it is important to understand how the search engine reads and understands the query to show the best possible results. Google with 67% market share leads the filtering of websites to show the results that are fit to a user’s query. It runs an algorithm that crawls for links that are built naturally counting as 1 vote for a certain keyword. So, how should you choose the right keywords?
The Google Keyword Suggestion Tool can help you with that.
It’s simple and easy to use. You just need to key in your primary keyword, correctly input the captcha and this field will propagate.
In the image above you can see that there is a level of competition and local monthly searches. How does it help you? There are keywords that are highly competitive, if you are small or local business, competing for such keywords is a risk. So, you must find the right keywords categorized below monthly local searches. The figures shown are the number users you can tap and will serve as your prospect consumers.
If you would notice the keywords are long tail in form. The new update from Google states that its algorithm will read long tail keywords because it now employs
latent semantic indexing (LSI). It is a process wherein Google will read the whole sense of the keyword being optimized and give the votes to its primary keywords and other related keywords. It means that any of these keywords used by users will give a chance to your website to be shown in SERP.
In line with this, you have to be warned that over-optimization of keywords can cause website penalty; therefore you must have long list keywords for your optimization. Also, keywords shown can be used for your Pay Per Click advertising campaign. These are the keywords used by the users. It’s the demand; the supply is your website.
SEO campaigns boil down to what your keywords are. Keywords will be used for HTML attributes such as tags, meta descriptions, meta title, and header tags which are important in creating a crawlable website. The algorithm will run through these optimized keywords. Mismatching keywords and content of the website will cause low or zero visibility in organic searches and opportunity losses. Another point is that, your contents should focus on the topic of your website elaborating what your keyword means and how it will address the user’s query.
Therefore, we can say that
starting an SEO campaign or even to have a successful one, you need to brainstorm first what keywords to optimize and the distribution of these keywords in a variety of SEO strategies.
