Basic How-To's of SEO

06/21/2013 23:08

Internet marketing can do something for your business, and we cannot deny that. From implementing your Pay-per-click campaign to other forms of marketing, reaching out to online users can increase your revenue and brand popularity. There are no definite rules on how you will do your campaign. Like the web is ever-dynamic, the strategies used to increase your website rankings are also ever-changing. More than ever, Google has become stricter in ensuring the best user experience—a reason they developed algorithms to be the guidelines of marketers in using the techniques to boost their business visibility.

Search Engine Optimization (SEO) is one of the most popular search engine marketing techniques to rank your website in SERPs top list. SEO plays a vital role in online marketing success because it can lead to bigger volume of traffic that can turn to leads. There is a very low chance for your website to be visited if you are not in the first page of the top search engines. Through SEO, you can transform your web-page into a powerful online presence that gains you credibility and return of investments.

To achieve this, you can employ a SEO professional or do the work yourself. However, like any SEM processes, SEO requires skills and thorough knowledge to attract those Googlebots to crawl your web-content and reward your page with the top rank.

Create an SEO Friendly Website - In the recent Google algorithm update, quality content will be given topmost priority by Google's SERP. But more to interesting and reader-engaging content, the key to websites that ranks are content which are search engine optimized. Googlebots crawl websites according to the relevance of the article body.

Regularly Update Your Website - SEO-friendly content and web page is only half of the battle. SERPs also look after those websites which are updated frequently because they are more likely credible than those not updated at all. Always update your website with fresh, relevant, and useful content. By giving more to your website, you can get rewards of good rankings from SERPs, not to mention the rewards of higher readership.

Be Visible in Social Media - Social media networks are rising to be an important business tool. Facebook, Twitter, LinkedIn, Google+, and others have millions of members that open opportunities for business owners to market their offers. Not only that it increases your brand awareness, with a social media page, you can easily connect to consumers to answer their inquiries and update them of your newest products or services.

Increase Readership Through Blogs - Writing useful content can reward you with many benefits. As mentioned above, good ranks in search engines from a frequently updated website, increased traffic through growing readership, and importantly, increased sales from the readers who are influenced to try what your business offers. In the digital era we live today, people are always after good information. Sharing it right through useful blogs gives two-way benefit that can drive you with long-term success.

Back

Contact

YaelConsulting

lior@yaelconsulting.com

5042 Wilshire Blvd #18350
Los Angeles, CA 90036

Phone: 424-239-9434
Fax: 1-877-863-7443

Search site

Create a free website Webnode